Now that the Metaverse is here (apparently) it seems that everything is in 3D today. That includes 3D signage.3D signs get people’s attention.
Yes, signs that have three dimensions. Why would you want that? Because when you have a sign, it is usually because you want people to take notice of it and take some form of action.
OK, there are some signs which are just generic like “Gents”, “Ladies”, “Exit”, and so on, but those just tell people where to go under certain circumstances. So, for instance, if you need the gents, that is where you need to go, not to the ladies. And if you need the ladies, you don’t want to go to the exit door.
But the vast majority of signs are there to do a job, and that job is to persuade the viewer to take the action that you want him or her to take.
So, it follows that the more attractive/noticeable/persuasive the sign is, the more chance there is of the viewer taking the action that you want.
It Stands Out and POPs!
And 3D signage does exactly that. Because it stands out. Literally. It stands out and POPs! People notice it. And that is what you need.
Sure, you can have a painted sign on the front of your business, but if you have 3D lettering it grabs attention. Not only that, but at Platinum Signs we can make your 3D signage stand out even more by making it light up in the dark.
If you have a flat, painted sign, it can still look good, but if it is dark nobody will notice it. Even if you have a 3D sign there is little chance of it being seen in the dark. However, when you have a 3D sign that also lights up over a business in a dark street, then it is impossible for passers-by NOT to notice it.
All right, it may be midnight and your restaurant or whatever is closed, but people walking home from the bar will see it and it will register in their minds. “Oh, look. A new Chinese restaurant. Maybe we should give that a try”.
They could even have walked past your restaurant in daylight and not noticed it, but when you have a 3D sign that is lit up in the evening, they cannot miss it.
Trust us. We know what we are doing when it comes to signs, and especially 3D signs – and even more so – 3D signs that light up and POP in the dark!
We are not just sign manufacturers. We are creatives. And we totally understand that our job is not just to make a sign, but to promote your business and get you more customers. That is what our signs are for.